Title: Non-market strategies that affect industry conditions

Authors: Scott Benjamin

Addresses: Nathan M. Bisk College of Business, Florida Institute of Technology, 150 W. University Boulevard, Melbourne, Florida, 32901, USA

Abstract: This paper investigates how resources internal to the firm are used to influence the external political environment regarding the adoption of new technology. Drawing from the non-market strategies literature, this study investigates if lobbying efforts, through corporate political activities, are affective at changing legislation involving the approval of wind farms. Using the US wind industry as the context, empirical tests are performed to determine if campaign contributions lead to favourable policy changes which subsequently increase the probability of wind farm adoption. This study confirms extant research by empirically illustrating that corporate political activities do not directly lead to beneficial legislative policy creation but can hasten the innovation adoption cycle in renewable energy via other mechanisms.

Keywords: public policy; non-market strategy; regulation; lobbying; innovation adoption; firm performance; internal resources; external environment; strategy; renewable energy; new technology adoption; corporate political activities; legislation changes; wind farms; wind energy; wind power; USA; United States; political campaign contributions; policy changes.

DOI: 10.1504/IJBE.2016.080874

International Journal of Business Environment, 2016 Vol.8 No.4, pp.307 - 323

Received: 12 Aug 2016
Accepted: 31 Aug 2016
Published online: 09 Dec 2016 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article