
International Journal of Business Environment
2016 Vol.8 No.4
Pages | Title and author(s) |
307-323 | Non-market strategies that affect industry conditionsScott Benjamin DOI: 10.1504/IJBE.2016.10001649 |
324-343 | The new approach to developing store brand strategy: a case from ChinaWei Song; David D. Schein; Roger Collins DOI: 10.1504/IJBE.2016.10001651 |
344-366 | Co-building brand equity and customer equity through marketing capabilities: impact on competitive advantageMa Jesús Yagüe; Jaime Romero DOI: 10.1504/IJBE.2016.10001652 |
367-384 | Exploring the link between brand love and engagement through a qualitative approachMónica Gómez-Suárez; Luis Enrique Alonso Benito; Sara Campo DOI: 10.1504/IJBE.2016.10001655 |
385-407 | The moral decision-making process of unauthorised downloadingEva Hofmann; Elfriede Penz DOI: 10.1504/IJBE.2016.10001657 |