Authors: Kenneth David Strang
Addresses: State University of New York, Plattsburgh, School of Business and Economics, Regional Higher Education Center, 640 Bay Road, Queensbury, NY 12804, USA
Abstract: This study integrated the technology acceptance behavioural intention model with actual learning behaviour. Senior graduating business students were selectively sampled to represent our future generation of entrepreneurs. A previously-validated survey instrument was used to collect behavioural intention (BI) perceptions while objective performance behaviour was calculated from final grades. An interesting finding was that perceived enjoyment was strongly related to both BI and actual performance, although the perceptions were opposite: low technology enjoyment was linked to BI but high enjoyment expectation predicted actual performance. Surprisingly, we did not find any support for social peer norm to impact BI or actual performance. The results generalise very widely, to other universities using any form of technology during the learning process.
Keywords: technology acceptance; learning management systems; technology acceptance model; TAM; UTAM; universities; higher education; behavioural intention; actual behaviour; decision making; gender; technology resistance; learning behaviour; business students; entrepreneurship; business education; learning technology; perceived enjoyment; technology enjoyment.
International Journal of Learning Technology, 2016 Vol.11 No.3, pp.238 - 265
Published online: 09 Sep 2016 *Full-text access for editors Access for subscribers Purchase this article Comment on this article