Title: Book Review: Ethnic marketing: accepting the challenge of cultural diversity

Authors: Egidio A. Diodati

Addresses: Associate Professor of Management/Marketing, Assumption College, 500 Salisbury Street, Worcester, MA 01609-1296, USA

Abstract: Ethnic marketing: accepting the challenge of cultural diversity, by Guilherme D. Pires and P. John Stanton. Publisher: Thomson, London 2005. 274 pages

Keywords: book review

DOI: 10.1504/GBER.2005.007634

Global Business and Economics Review, 2005 Vol.7 No.2/3, pp.292 - 293

Published online: 28 Aug 2005 *

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