Title: Assessing corporate social performance: linking strategy and stakeholders of the firm
Authors: John F. Mahon, Steven L. Wartick
Addresses: Maine Business School, University of Maine, 5723 Corbett Business Building, Orono ME 04469 5723, USA. ' College of Business Administration, University of Northern Iowa, Cedar Falls IA 50614 0125, USA
Abstract: This paper is an attempt to merge the concepts of social performance, strategy and stakeholders into a useful framework. The utility of the framework is meant to aid practitioners in making decisions and assessing the interplay of social performance, strategy and stakeholders in day-to-day managerial operations. In addition, we have proposed a model and approach that we believe are useful for future research. Finally, we propose a methodology for actual measurement of corporate social performance that is of value to practising managers and researchers.
Keywords: corporate social performance; social performance measurement; strategy; stakeholders; chemicals; pharmaceuticals; computers; decision making.
Global Business and Economics Review, 2005 Vol.7 No.2/3, pp.133 - 154
Published online: 20 Aug 2005 *
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