Title: Modern wedding industry in Egypt: the influence of key wedding venue attributes on newlywed couple satisfaction and future intention
Authors: Eman A. Mahmoud
Addresses: Department of Hotels Studies, Higher Institute of Tourism, Hotels and Computer (H.I.T.H.C.), El-Syouf, Alexandria, 2 Adel Mostafa Chawki St, Seyouf, Alexandria, Egypt; Department of Food Science, University of Guelph, 50 Stone Road East, N1G 2W1, Canada
Abstract: While festive events industry attracted researchers in the last decades, there is a shortage of studies focusing on wedding venue attributes selection. From this point, this study examined Egyptian newlywed couples' perceptions of wedding venue in Alexandria City. Moreover, it investigated the key wedding venue attributes that influenced the couples' overall satisfaction and their future intention, including nine key dimensions of service, price, food and beverages, atmosphere, entertainment, facilities, location, availability, and decoration. The results suggested statistically significant differences found between hotel ballrooms and banquet halls in terms of location. Brides indicated higher mean rankings compared to grooms in most attributes. In general, the research model proved a direct relation between the key dimensions and overall couples' satisfaction. The implications for improving wedding venues management marketing strategies in industry practitioners are also discussed.
Keywords: event venues; key attributes; wedding industry; wedding venues; newlyweds; customer satisfaction; future intentions; hospitality events; Egypt; venue attributes; hotel ballrooms; banquet halls; event location; marketing strategies; event management.
International Journal of Hospitality and Event Management, 2015 Vol.1 No.3, pp.244 - 275
Received: 11 Oct 2014
Accepted: 09 Apr 2015
Published online: 16 Feb 2016 *