Title: Mobile learning using social media platforms: an empirical analysis of users' behaviours

Authors: Santosh Kumar Ray; Mohammed Saeed

Addresses: Khawarizmi International College, Al Ain, UAE ' Khawarizmi International College, Al Ain, UAE

Abstract: Social media platforms have evolved into an integrated part of modern life as they help people stay connected and share information in a variety of forms. Billions of people are using social networking websites such as Facebook, Twitter and LinkedIn, and generating huge amount of data every hour. More focus on student-centred teaching, particularly in higher education, triggers the need to employ social media technologies in higher education institutions. Students can be linked to their institutions to have all time access to teaching material besides news and announcements. Analysing behaviours of the users on social media is a complex task. In this paper, we present an empirical analysis of some of the interesting aspects of learners' behaviour over social media platforms. This paper is part of a series of research work investigating the implementation of mobile learning using social media technologies in teaching and learning in higher education sector.

Keywords: social media technologies; user behaviour; Facebook; mobile learning; m-learning; higher education; technology enhanced learning; learner behaviour.

DOI: 10.1504/IJMLO.2015.074212

International Journal of Mobile Learning and Organisation, 2015 Vol.9 No.3, pp.258 - 270

Received: 29 May 2015
Accepted: 11 Oct 2015

Published online: 18 Jan 2016 *

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