Title: Coffee processing management to increase green coffee quality: a systems thinking approach

Authors: Thich V. Nguyen; Nam C. Nguyen; Ockie J.H. Bosch

Addresses: Systems Design and Complexity Management, School of Marketing and Management, University of Adelaide Business School SA 5005, Australia ' Systems Design and Complexity Management, School of Marketing and Management, University of Adelaide Business School SA 5005, Australia ' Systems Design and Complexity Management, School of Marketing and Management, University of Adelaide Business School SA 5005, Australia

Abstract: This paper investigates the advantages of using systems thinking in the analysis of coffee processing by developing an exploratory causal loop model. The causal loop model was established in workshops with participants who are experts in the coffee processing industry. This model is intended to equip managers with sufficient knowledge and understanding of strategic management in green coffee processing in order to increase the quality of their coffee beans. The causal loop model also allowed the identification of potential leverage points where systemic interventions will be most effective to increase the quality of green coffee beans.

Keywords: coffee processing; green coffee beans; green coffee quality; processing technology; process modelling; systems thinking; strategic management; green coffee beans; causal loop model.

DOI: 10.1504/IJMABS.2015.073518

International Journal of Markets and Business Systems, 2015 Vol.1 No.3, pp.181 - 195

Received: 28 Nov 2014
Accepted: 08 Apr 2015
Published online: 11 Dec 2015 *

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