Title: Modelling green IT adoption among SME

Authors: Leong-Boon Lim; Guan-Seng Pua; Poh-Gim Teoh; Yew-Chyuan Ng; Jia-Jia Sim

Addresses: Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia ' Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia ' Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia ' Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia ' Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia

Abstract: Green information technology (IT) allows resources used in a sustainable manners, both in the area of climate protection and resource efficiency. In this study, the authors examined the factors that potentially influence the adoption of green IT among small and medium enterprises (SME). There six factors studied include green organisational identity, environmental organisation legitimacy, green innovation performance, public concern, differentiation and cost reduction. Based on smart partial least square approach, the results showed that green organisational identity, green innovation performance and cost reduction have significantly impacted SME in adopting green IT practices. This study provides new insights into the area of green IT, specifically from the perspective of SME in their sustainable strategic planning for short and long-term values.

Keywords: green IT; green information technology; green practices; adoption; small and medium-sized enterprises; SMEs; organisational identity; environmental organisation legitimacy; innovation performance; public concerns; differentiation; cost reduction; smart PLS; partial least squares; strategic planning.

DOI: 10.1504/IJMOM.2015.072673

International Journal of Modelling in Operations Management, 2015 Vol.5 No.2, pp.134 - 153

Received: 12 Jan 2015
Accepted: 14 Apr 2015
Published online: 23 Oct 2015 *

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