Title: The financial involvement of the Lebanese banking sector in corporate social responsibility

Authors: Charbel Salloum; Maher Al Sayah; André Azouri

Addresses: USEK School of Business, Holy Spirit University of Kaslik, P.O. Box 446, Jounieh, Lebanon ' USEK School of Business, Holy Spirit University of Kaslik, P.O. Box 446, Jounieh, Lebanon ' Business School, Al Kafaat University, Ain Saade, Lebanon

Abstract: With its well adapted management and the guidance of the country's central bank, the Lebanese banks managed to cross over the 2008 financial crisis with an insignificant amount of damage. Due to the social, geographic and political environment, financial firms in this country have applied a special understanding of social responsibility that has demonstrated to be of an extreme significance for the society they serve. We will explain the way the Lebanese banking sector is involved in corporate social responsibility taking into consideration the environment it has managed to evolve in and to earn a kind of resiliency versus the crises. Social and positioning effects managed to statistically prove many widely known influencers to have small manipulations over CSR in Lebanon such as gender diversity, foreign nationals and even non-executive directors. Only the biggest Lebanese financial firms appear to take interest in CSR review publications at the moment.

Keywords: corporate social responsibility; CSR; Lebanon; banking industry; corporate governance; ethics; stakeholders; financial involvement; bank involvement; gender diversity; foreign nationals; non-executive directors.

DOI: 10.1504/EMJM.2015.072548

EuroMed Journal of Management, 2015 Vol.1 No.1, pp.21 - 39

Received: 20 Jun 2014
Accepted: 16 Aug 2014

Published online: 19 Oct 2015 *

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