Title: Framework for handling personal data: analysis of buying information by questionnaire

Authors: Yuri Nakagawa; Yuuki Matsuda; Tetsuro Ogi

Addresses: Graduate School of System Design and Management, Keio University, 4-1-1 Hiyoshi, Kohoku-ku, Yokohama, Kanagawa 223-8526, Japan ' Graduate School of System Design and Management, Keio University, 4-1-1 Hiyoshi, Kohoku-ku, Yokohama 223-8526, Japan ' Graduate School of System Design and Management, Keio University, 4-1-1 Hiyoshi, Kohoku-ku, Yokohama 223-8526, Japan

Abstract: With the development of the latest telecommunication technologies and their pervading applications, the harvesting of personal information that we call 'big data' has recently exploded and is being dispersed throughout society. While companies make use of these data for marketing purposes and governments also discuss their application to social systems, individuals not only find them difficult to access, but also do not have any means of benefiting from their own data, even though they generate the data themselves. In this paper, we propose a framework that enables individuals to use their personal data and to receive a proper reward from companies that have access to it. In particular, we focus on buying information ands how the results of a questionnaire survey on handling buying information that was conducted to investigate the resistance that users feel to allowing companies to use the data to obtain more rewards within this framework.

Keywords: personal data; life log; big data; buying information; self-control method; digital signage; telecommunications; questionnaire survey; personalised service; POS systems; information harvesting; personal information; data harvesting; rewards; user resistance.

DOI: 10.1504/IJBDI.2015.072159

International Journal of Big Data Intelligence, 2015 Vol.2 No.4, pp.223 - 235

Received: 15 Apr 2014
Accepted: 04 Jul 2014
Published online: 02 Oct 2015 *

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