Framework for handling personal data: analysis of buying information by questionnaire Online publication date: Fri, 02-Oct-2015
by Yuri Nakagawa; Yuuki Matsuda; Tetsuro Ogi
International Journal of Big Data Intelligence (IJBDI), Vol. 2, No. 4, 2015
Abstract: With the development of the latest telecommunication technologies and their pervading applications, the harvesting of personal information that we call 'big data' has recently exploded and is being dispersed throughout society. While companies make use of these data for marketing purposes and governments also discuss their application to social systems, individuals not only find them difficult to access, but also do not have any means of benefiting from their own data, even though they generate the data themselves. In this paper, we propose a framework that enables individuals to use their personal data and to receive a proper reward from companies that have access to it. In particular, we focus on buying information ands how the results of a questionnaire survey on handling buying information that was conducted to investigate the resistance that users feel to allowing companies to use the data to obtain more rewards within this framework.
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