Authors: Taeho Yoh
Addresses: Department of Physical Education, Southern Illinois University, Carbondale, IL 62901, USA
Abstract: The purpose of this study is to investigate how socialisation agents – parents, peers and TV – influence American teens| athletic shoes purchasing and how any influence differs according to teens| demographic characteristics. Participants were 558 teens in a Southeastern state in the USA. Overall, peers exert the greatest influence. Using multiple regression analyses, the results suggested that socialisation agents| influence differed according to teens| demographic characteristics. Family and consumer educators should consider the findings of this study as a guide to give better education to teens as consumers.
Keywords: consumer socialisation; socialisation agents; life cycle; social structural variables; peer pressure; teenagers; teen consumers; athletic shoes; running shoes; USA; United States; parental influence; TV influence; television influence; teenage market; sport marketing.
International Journal of Sport Management and Marketing, 2005 Vol.1 No.1/2, pp.180 - 189
Available online: 27 May 2005 *Full-text access for editors Access for subscribers Purchase this article Comment on this article