Title: Parent, peer and TV influences on American teens' athletic shoes purchasing

Authors: Taeho Yoh

Addresses: Department of Physical Education, Southern Illinois University, Carbondale, IL 62901, USA

Abstract: The purpose of this study is to investigate how socialisation agents – parents, peers and TV – influence American teens| athletic shoes purchasing and how any influence differs according to teens| demographic characteristics. Participants were 558 teens in a Southeastern state in the USA. Overall, peers exert the greatest influence. Using multiple regression analyses, the results suggested that socialisation agents| influence differed according to teens| demographic characteristics. Family and consumer educators should consider the findings of this study as a guide to give better education to teens as consumers.

Keywords: consumer socialisation; socialisation agents; life cycle; social structural variables; peer pressure; teenagers; teen consumers; athletic shoes; running shoes; USA; United States; parental influence; TV influence; television influence; teenage market; sport marketing.

DOI: 10.1504/IJSMM.2005.007129

International Journal of Sport Management and Marketing, 2005 Vol.1 No.1/2, pp.180 - 189

Available online: 27 May 2005 *

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