Title: Evaluation of movie piracy using an integrated approach of interpretive structural modelling and MICMAC analysis

Authors: Pradeep Kumar Gupta; Bhama Venkataramani

Addresses: Symbiosis School of Banking and Finance, Symbiosis International University, Gram: Lavale, Pune, 412115, India ' Symbiosis School of Banking and Finance, Symbiosis International University, Gram: Lavale, Pune, 412115, India

Abstract: The aim of the paper is to identify the factors which lead to movie piracy and develop a theoretical framework for its prevention. With the growth in movie piracy since the appearance of BitTorrent in 2003, pirated films have become available immediately after official release across the world, while they are not available for authorised viewing abroad until their premieres in each country. This is one of the growing menaces in India and Indian sub-continent where movie is one of the major sources of entertainment. In spite of several efforts made by the Indian film industry in general and Hindi film industry, Mumbai in particular to prevent the piracy, the outcome of such efforts is strongly correlated negatively. In this study we have made an effort to identify variables through systematic literature review and understand contextual relationships among these variables using interpretive structural modelling (ISM) and MICMAC analysis. The findings suggest that illiteracy and lack of infrastructure are two important driving variables of piracy.

Keywords: movie piracy; film piracy; interpretive structural modelling; ISM; MICMAC; pirated films; pirated movies; India; illiteracy; infrastructure; literacy.

DOI: 10.1504/IJICBM.2015.070253

International Journal of Indian Culture and Business Management, 2015 Vol.11 No.1, pp.43 - 58

Received: 03 Dec 2013
Accepted: 13 Apr 2014

Published online: 29 Apr 2015 *

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