Title: An integrated approach for defining bicycle design factors with consideration of gender differences

Authors: Chang-Hsien Hsu; Liang-Yuh Ouyang; Chun-Ming Yang

Addresses: Department of Business Administration, Asia University, Wufeng, Taichung 41354, Taiwan ' Department of Management Sciences, Tamkang University, Tamsui, Taipei 25137, Taiwan ' Department of Management Sciences, Tamkang University, Tamsui, Taipei 25137, Taiwan

Abstract: Quality function deployment (QFD) is an extremely effective method of determining customer requirements (CRs) and developing new products to meet those requirements. However, most of the previous research on QFD is focused on customers in general, and this approach has limited applicability in regards to enhancing customer satisfaction or gaining market share. This study develops a methodology integrating market segmentation theory, QFD, and fuzzy theory for developing a new bicycle with consideration to different CRs. Firstly, a market segmentation questionnaire is used to collect information regarding the emphasis customers place on various customer requirements. Secondly, the QFD is used to transform these CRs into engineering characteristics (ECs). Finally, to obtain the key EC values, the relevant crisp values were solved using fuzzy theory. The proposed approach provides the means by which businesses can identify key CRs and reduce areas of uncertainty in the period between production and sales. An illustrative example is given to demonstrate the application of the proposed approach at the end of this paper.

Keywords: bicycle design; cycle design; market segmentation; quality function deployment; QFD; fuzzy logic; gender differences; customer requirements; design process.

DOI: 10.1504/IJISE.2015.068199

International Journal of Industrial and Systems Engineering, 2015 Vol.19 No.3, pp.326 - 347

Received: 13 Apr 2013
Accepted: 22 Sep 2013

Published online: 11 Mar 2015 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article