Title: Service quality assessment in liner shipping industry: an empirical study on Asian shipping case

Authors: Sheng Teng Huang; Emrah Bulut; Okan Duru

Addresses: Department of Transportation Science, National Taiwan Ocean University, Keelung 20224, Taiwan ' Department of Business Administration, Yildiz Technical University, 34349, Besiktas, Istanbul, Turkey ' Department of Ship and Marine Technology, Izmir Katip Celebi University, Izmir, Turkey

Abstract: The aim of this paper is to improve service quality of liner shipping companies and investigates the quality function deployment (QFD) in terms of quality assessment method. Liner shipping is particularly characterised by the container transportation and the wider organisation including other logistics activities. The major customers of the logistics services are the industrial clients. The customer satisfaction is a key managerial task since competitiveness is a growing issue in the liner shipping industry. The QFD is one of the unique procedures to expose the requirements of customer and transform them into managerial tasks by cross-correlation analysis between requirements and technical measures. The empirical study is performed to investigate service quality of Asian liner shipping industry by focusing on a group of anonymous leading liner shipping companies. One of the major finding is the customer of liner shipping service tends to purchase a complete transport service including other logistics services. The important technical measures are the implementation of ISO 9001 framework, cheaper service and exemption on terminal handling fee.

Keywords: quality function deployment; QFD; house of quality; HoQ; liner shipping; service quality; fuzzy AHP; analytical hierarchy process; FAHP; quality management; container transport; logistics services; customer satisfaction; Asia; ISO 9001; quality standards; cheaper services; terminal handling fees; fee exemption.

DOI: 10.1504/IJSTL.2015.067852

International Journal of Shipping and Transport Logistics, 2015 Vol.7 No.2, pp.221 - 242

Accepted: 30 Apr 2014
Published online: 19 Feb 2015 *

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