Title: A blueprint for mass customisation in higher education

Authors: Mark D. Hanna; Samir Barman

Addresses: College of Business Administration, Georgia Southern University, 621 COBA Drive, Statesboro, GA 30458, USA ' Price College of Business, University of Oklahoma, 307 W. Brooks; 1E Adams Hall, Norman, OK 73019-4001, USA

Abstract: Societal pressure for cost reduction has created an environment ripe for change in the value delivery system of higher education. When taken together, recent developments including massive open online courses (MOOCs), a strategy of flipping the classroom, and a changing focus from effective teaching to assurance of student learning, create an opportunity to address this societal pressure through mass customisation (MC). We use three elements of mass customisation (elicitation, process flexibility, and infrastructural logistics) and four approaches to MC (collaborative, adaptive, cosmetic, and transparent), to develop and discuss a blueprint for mass customisation in higher education.

Keywords: mass customisation; higher education; massive open online courses; MOOC; management education.

DOI: 10.1504/IJIOME.2014.067555

International Journal of Information and Operations Management Education, 2014 Vol.5 No.4, pp.324 - 343

Received: 17 Dec 2013
Accepted: 02 Jan 2014

Published online: 17 Feb 2015 *

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