A blueprint for mass customisation in higher education
by Mark D. Hanna; Samir Barman
International Journal of Information and Operations Management Education (IJIOME), Vol. 5, No. 4, 2014

Abstract: Societal pressure for cost reduction has created an environment ripe for change in the value delivery system of higher education. When taken together, recent developments including massive open online courses (MOOCs), a strategy of flipping the classroom, and a changing focus from effective teaching to assurance of student learning, create an opportunity to address this societal pressure through mass customisation (MC). We use three elements of mass customisation (elicitation, process flexibility, and infrastructural logistics) and four approaches to MC (collaborative, adaptive, cosmetic, and transparent), to develop and discuss a blueprint for mass customisation in higher education.

Online publication date: Sat, 28-Feb-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Information and Operations Management Education (IJIOME):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com