Authors: Sanjay Shrivastava
Addresses: IILM College of Management Studies, 18, Knowledge Park-II, Greater Noida (NCR), Uttar Pradesh, Pin-201 306, India
Abstract: The significance of communication is unanimously accepted and universally acknowledged. The business practitioners have also realised the cardinality of strong communication to run and flourish a business successfully. Even for students of management, a strong communication skill is a foremost prerequisite. The reputed B-schools are propelling best of their efforts through constant up gradation of its business communication curriculum to prepare the workforce which can match today's corporate communicational requirement. The present paper, as an outcome of perpetual study and research in the area of business communication, suggests conceptual models to facilitate the training on communication which will be imperatively benefiting to the facilitators who teach business communication in the management colleges and also to the panels who revise and plan the syllabus of this subject and this will surely lead to make the teaching of business communication more focused as needed and desired.
Keywords: communication skills; verbal skills; writing skills; presentation skills; business letters; India; business schools; higher education; b-schools; corporate communication; business communication; teaching; training; management colleges; syllabus development; curriculum development; business education; management education.
International Journal of Indian Culture and Business Management, 2014 Vol.9 No.4, pp.389 - 408
Published online: 16 Oct 2014 *Full-text access for editors Access for subscribers Purchase this article Comment on this article