Authors: Michael L. Pettus
Addresses: Tabor School of Business, Millikin University, 1184 West Main Street, Decatur, IL 62522, USA
Abstract: This special issue of strategies for emerging markets starts with a powerful interview with the CEO and Chairman of the Board of Directors of Caterpillar. Caterpillar is viewed by many analysts as a barometer of the health of the global economy. This interview, which was conducted with CEO Oberhelman, provides insights into how emerging markets may develop in the future. His responses are important because he can tell us how to do business in fully developing markets (e.g., BRIC) and also in developing markets of the future. He discusses not only what markets are emerging but also, more importantly, how and why firms should conduct business in these emerging markets. The person who conducted the interview was Michael Pettus, an Associate Professor of Management at the Tabor School of Business at the Millikin University.
Keywords: CEO; decision making; market growth; emerging markets; Caterpillar; Chairman of the Board.
Journal for International Business and Entrepreneurship Development, 2014 Vol.7 No.4, pp.258 - 265
Available online: 26 Aug 2014 *Full-text access for editors Access for subscribers Purchase this article Comment on this article