Title: Corporate culture and the adverse impact of cultural differences on technology transfer

Authors: Thi Duc Nguyen Nguyen; Atsushi Aoyama

Addresses: Research Organization of Science and Technology, Ritsumeikan University, 525-8577 Noji-higashi 1-1-1, Kusatsu Shiga, Japan ' Graduate School of Technology Management, Ritsumeikan University, 525-8577 Noji-higashi 1-1-1, Kusatsu Shiga, Japan

Abstract: This study aims to determine the mechanism through which corporate culture produces potential advantages by efficiently minimising the impact of cultural differences on technology transfer performance. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modelling (SEM) multigroup analysis are used to analyse structured survey data from 223 Japanese manufacturing subsidiaries in Vietnam. The results indicate that when a company places greater value on learning, encouraging staff to participate in the decision-making process, transmitting accurate and timely internal and external information about business operations, accepting risk, promoting cooperation, and readily offering help, it achieves efficient technology transfer with reduced negative impact from cultural differences during the implementation process. These findings could offer insights to address the intracultural, intercultural, and transcultural innovation management practice issues faced by local and international executives.

Keywords: corporate culture; cultural differences; confirmatory factor analysis; CFA; efficient technology transfer; exploratory factor analysis; EFA; Japanese subsidiaries; intracultural innovation management; intercultural innovation management; structural equation modelling; SEM; multigroup analysis; transcultural innovation management; Vietnam; Japan; organisational culture; manufacturing industry.

DOI: 10.1504/IJTTC.2013.064166

International Journal of Technology Transfer and Commercialisation, 2013 Vol.12 No.1/2/3, pp.22 - 42

Available online: 01 Aug 2014 *

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