Title: Taxonomy of services and its relationship with operations and strategy in electronic commerce

Authors: Sung-Eui Cho, Kwangtae Park, Jonguk Kim

Addresses: College of Business Administration, Gyeongsang National University, 900, Gajwadong, Jinju, Gyeongnam, 660-701, Korea. ' Graduate School of Business Administration, Korea University, Anamdong, Sungbukgu, Seoul 136-701, Korea. ' College of Business Administration, Sungkyunkwan University, 3-53, Myungryundong, Jongrogu, Seoul 110-735, Korea

Abstract: In this study, we propose management challenges and available strategies in electronic commerce (EC) according to two classifying dimensions and classified groups. The two factorised dimensions labelled as: 1. the ease of online interaction and 2. the needs of online interaction that were constructed from five variables were used for the classification. The classification framework used in this study categorises services in EC into mass service, interactive service, ordering service, and professional service.

Keywords: electronic commerce; services taxonomy; services; service products, e-commerce operations, e-commerce strategy; service characteristics.

DOI: 10.1504/IJSTM.2004.006275

International Journal of Services Technology and Management, 2004 Vol.5 No.5/6, pp.596 - 611

Available online: 13 Feb 2005 *

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