Authors: Godwin J. Udo
Addresses: College of Business, Center of Excellence, Information Systems, Tennesse State University, Nashville, TN 37203, USA
Abstract: Finding a reliable technique to help in the strategic planning is not a new research issue. Past studies, using several techniques and models, have shown only limited progress. Existing techniques are either too complex and time-consuming or too unreliable for full-scale adoption. Artificial neural network (ANN) technology seems capable of overcoming most of these shortcomings. This paper overviews existing techniques: the strategic-fit concept, CAPM, traditional DSS, and expert systems and contrasts them with ANN. An illustrative application is used to demonstrate the effectiveness of ANN in supporting a diversification strategic planning.
Keywords: artificial neural networks; ANNs; capital asset pricing models; decision support systems; DSS; divestiture; expert systems; strategic planning; decision planning; strategic decisions; CAPM.
International Journal of Computer Applications in Technology, 1998 Vol.11 No.1/2, pp.84 - 90
Published online: 01 Jun 2014 *Full-text access for editors Access for subscribers Purchase this article Comment on this article