Title: Artificial neural network: an upcoming strategic decision planning support tool

Authors: Godwin J. Udo

Addresses: College of Business, Center of Excellence, Information Systems, Tennesse State University, Nashville, TN 37203, USA

Abstract: Finding a reliable technique to help in the strategic planning is not a new research issue. Past studies, using several techniques and models, have shown only limited progress. Existing techniques are either too complex and time-consuming or too unreliable for full-scale adoption. Artificial neural network (ANN) technology seems capable of overcoming most of these shortcomings. This paper overviews existing techniques: the strategic-fit concept, CAPM, traditional DSS, and expert systems and contrasts them with ANN. An illustrative application is used to demonstrate the effectiveness of ANN in supporting a diversification strategic planning.

Keywords: artificial neural networks; ANNs; capital asset pricing models; decision support systems; DSS; divestiture; expert systems; strategic planning; decision planning; strategic decisions; CAPM.

DOI: 10.1504/IJCAT.1998.062186

International Journal of Computer Applications in Technology, 1998 Vol.11 No.1/2, pp.84 - 90

Published online: 01 Jun 2014 *

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