Artificial neural network: an upcoming strategic decision planning support tool
by Godwin J. Udo
International Journal of Computer Applications in Technology (IJCAT), Vol. 11, No. 1/2, 1998

Abstract: Finding a reliable technique to help in the strategic planning is not a new research issue. Past studies, using several techniques and models, have shown only limited progress. Existing techniques are either too complex and time-consuming or too unreliable for full-scale adoption. Artificial neural network (ANN) technology seems capable of overcoming most of these shortcomings. This paper overviews existing techniques: the strategic-fit concept, CAPM, traditional DSS, and expert systems and contrasts them with ANN. An illustrative application is used to demonstrate the effectiveness of ANN in supporting a diversification strategic planning.

Online publication date: Sun, 01-Jun-2014

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