Title: The automobile in the media

Authors: R.D. Huguenin

Addresses: Swiss Council for Accident Prevention (CAP), Department of Human Factors, Berne, Switzerland

Abstract: This paper summarises work carried out at the Swiss Council for Accident Prevention into the image of automobiles presented by the mass media. The study examines the possibility that some forms of car advertising may have adverse effects on road safety, that automobile tests include information that is harmful to road safety, and that film portrayals of stunt driving may have similar negative effects.

Keywords: mass media; car advertising; behavioural psychology; road safety; marketing; accident prevention; image; vehicle testing; stunt driving.

DOI: 10.1504/IJVD.1988.061529

International Journal of Vehicle Design, 1988 Vol.9 No.4/5, pp.565 - 568

Published online: 26 May 2014 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article