Title: Planning vehicle design
Authors: J.M. Snowdon
Addresses: Managing Director, Austin Rover Group Limited, Coventry, UK
Abstract: The planning of vehicle design is a highly complex process, operating in a dynamic environment. In order to survive, manufacturers must identify key market pressures and respond quickly with product actions often involving large investment and long lead-times. Accuracy in estimating future market trends is essential. This paper describes the demand and supply related factors which influence the planning process and discusses the prospects of a long term future for the motor car. It goes on to propose a simple analytical model, based on supply and demand conditions, which can be used as a framework for future vehicle planning. It emphasises the vital need for creative engineering and design to the future success of any manufacturer.
Keywords: economic factors; legislative trends; regulatory trends; market competition; social trends; vehicle design; design planning; creative design; creative engineering.
International Journal of Vehicle Design, 1984 Vol.5 No.1/2, pp.255 - 268
Published online: 25 May 2014 *Full-text access for editors Access for subscribers Purchase this article Comment on this article