Title: The moderating effects of eco-oriented organisational culture on the green practice-performance relationship

Authors: Taewon Hwang; Sung Tae Kim

Addresses: Department of Management and International Business, Valdosta State University, 1500 N. Patterson St., Valdosta, GA, 31698, USA ' Department of Management Science, SolBridge International School of Business, 128 Uam-ro, Dong-gu, Daejeon, 300-814, Republic of Korea

Abstract: Drawing on the natural resource-based view (NRBV), this study examines the moderating effects of eco-oriented organisational culture on the relationships between green supply chain management (GSCM) practices and firm performance. The data from 223 firms in the electronics industry are evaluated using moderated hierarchical regression analysis. This study provides insights into the growing field of corporate sustainability. First, firms that encourage employee eco-innovation have achieved better environmental performance from internal environmental management. Second, firms that use green working teams have obtained better environmental performance from GSCM practices such as green purchasing, eco-design, and cooperation with customers. Third, firms that work across functional boundaries have exhibited better economic performance from these GSCM practices. Overall, the results of this study show that firms should clearly establish a strategic vision from an environmental perspective, based on a company-wide collaborative effort.

Keywords: natural RBV; resource-based view; NRBV; green SCM; supply chain management; GSCM; employee participation; environmental teams; cross-functional collaboration; green purchasing; eco design; internal environmental management; IEM; organisational culture; green practice; green performance; corporate sustainability; sustainable development.

DOI: 10.1504/IJSSCI.2013.057660

International Journal of Services Sciences, 2013 Vol.5 No.1, pp.74 - 94

Received: 11 Mar 2013
Accepted: 29 Jul 2013
Published online: 12 Jul 2014 *

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