Title: Design management, learning and innovation: results from a Portuguese online questionnaire

Authors: José M. Monteiro Barata

Addresses: Instituto Superior de Economia e Gestão, Technical University of Lisbon (ISEG, Universidade Técnica de Lisboa), Rua do Quelhas, 6 1200-781 Lisboa, Portugal

Abstract: This paper is an output of a Portuguese public research project: DeSid - "design as a company's strategic resource: a study of the impacts of design" (FCT). The DeSid research project was created with the main purpose to make a diagnosis of the use of design inside the Portuguese manufacturing industry. This paper refers to one of the activities of that research project: the national survey to the Portuguese manufacturing industry. The main drivers for the use of design in the companies are the 'image/reputation' followed by the 'innovation ability'. The relationship between design and innovation is relevant for the majority of firms. From a brief analysis of the survey results it is also possible to acknowledge that Portuguese firms in general still underestimate the potential of design as a strategic resource.

Keywords: design management; Portugal; learning; innovation ability; data analysis; manufacturing industry; corporate image; corporate reputation; strategic resource.

DOI: 10.1504/IJLC.2013.056494

International Journal of Learning and Change, 2013 Vol.7 No.1/2, pp.4 - 26

Received: 08 May 2021
Accepted: 12 May 2021

Published online: 24 Sep 2013 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article