Authors: Raed S. Algharabat; Ahmad M.A. Ahmad Zamil
Addresses: Department of Marketing, Faculty of Business, The University of Jordan, Amman, 11192, Jordan ' Department of Marketing, Faculty of Business, Middle East University, Amman 11831, Jordan
Abstract: Using the theory of information systems (IS) and theory of planned behaviour (TPB), this study aims to investigate the three dimensional (3D) based product presentations success for the online retailers. Particularly, this article is implementing the 3D technology in the laptops industry. In order to test our model, we designed a hypothetical retailer website which presents a variety of laptops. The way we have designed our website allows users to see the presented product from different angles, rotate the product and custom design the colours of the laptops. Further, the designed website allows participants to control the content and form of the 3D flashes. Also the 3D site allows participants to get information about the laptops' attributes and prices. Our results indicate strong support for the research model. We found that 3D information and system quality are significant determinants for satisfaction and trust which in return impact purchase intention.
Keywords: three dimensional; 3D based information systems; information quality; system quality; satisfaction; trust; purchase intention; attitudes; theory of planned behaviour; TPB; success models; technology marketing; online retailing; e-tailing; electronic retailing; empirical investigation; product presentations; laptops; retailer websites; website design.
International Journal of Technology Marketing, 2013 Vol.8 No.3, pp.316 - 336
Received: 17 Nov 2012
Accepted: 09 May 2013
Published online: 25 Jul 2013 *