Title: Case method in employee training: comparative insights from Canada and Morocco

Authors: Abderrahman Hassi

Addresses: School of Business Administration, Al Akhawayn University, Ifrane, 53000, Morocco

Abstract: The paper examines variations of the approach to using the case method in employee training in Canada and Morocco. A comparative qualitative study based on semi-structured interviews with 29 civil servants from both countries was conducted. No similarities have been found between the Canadian and Moroccan samples regarding the approach to using the case method. By large, Canadian respondents declare to play an active role in the individual-based learning process, favouring experiential learning and preferring an instructor who takes on the role of facilitator. Conversely, Moroccan interviewees enjoy learning in teams under the direction of an instructor who is seen as a role model that adopts a structured approach to case-based training. The present paper sheds light on the use of the case method across cultures and provides insights about the impediments to using this method outside North America.

Keywords: Canada; case study; culture; employee training; Morocco; individual based learning; experiential learning; facilitators; teamwork; teams; role models; structured approaches; case-based training.

DOI: 10.1504/IJTCS.2013.053404

International Journal of Teaching and Case Studies, 2013 Vol.4 No.1, pp.36 - 56

Accepted: 26 Dec 2012
Published online: 28 Jun 2014 *

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