Title: Strategically planned entrepreneurial expansion into emerging markets: a resource-based view of Argentina

Authors: Michael Pettus; J. Mark Munoz

Addresses: Tabor School of Business, Millikin University, 1184 West Main Street, Decatur, IL 62522, USA ' Tabor School of Business, Millikin University, 1184 West Main Street, Decatur, IL 62522, USA

Abstract: This paper highlights entrepreneurial expansion into an emerging market. These markets are characterised as locations moving along a dynamic path from a closed economy with government control of economic policy to an open economy with reliance on market forces and the global economy. Building upon Porter's diamond to determine international country attractiveness we added additional factors relevant to firms considering entrepreneurial expansion into emerging markets. A model is developed for achieving successful entrepreneurial expansion into emerging markets. Argentina is the emerging market used to apply the model.

Keywords: entrepreneurial expansion; emerging markets; resource-based view; RBV; srategic planning; entrepreneurship; Argentina; closed economy; government control; economic policy; open economy; market forces; global economy.

DOI: 10.1504/IJTGM.2013.053006

International Journal of Trade and Global Markets, 2013 Vol.6 No.2, pp.202 - 223

Available online: 30 Mar 2013 *

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