International Journal of Trade and Global Markets (IJTGM)

International Journal of Trade and Global Markets

2013 Vol.6 No.2

Special Issue on the Resource-Based View (RBV) as Applied in International Marketing

Guest Editor: Dr. Craig C. Julian

Editorial

Pages Title and author(s)
99-122Export venture flexibility: its antecedents and effects on performance
Li Ling-Yee; Gabriel O. Ogunmokun
DOI: 10.1504/IJTGM.2013.053001
123-140Importer commitment drivers and their impact on performance: a resource-based perspective
Md. Abu Saleh; M. Yunus Ali; Craig C. Julian
DOI: 10.1504/IJTGM.2013.053002
141-157A resource-based approach to the study of export marketing from Australia
Craig C. Julian
DOI: 10.1504/IJTGM.2013.053003
158-181The effect of marketing capability, financing resource and spatial configuration on market-focused flexibility
Li Ling-Yee; Gabriel O. Ogunmokun
DOI: 10.1504/IJTGM.2013.053004
182-201The influence of key capabilities on brand portfolio-based competitive advantage
Claude Chailan
DOI: 10.1504/IJTGM.2013.053005
202-223Strategically planned entrepreneurial expansion into emerging markets: a resource-based view of Argentina
Michael Pettus; J. Mark Munoz
DOI: 10.1504/IJTGM.2013.053006

 

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