Authors: Reema Khurana; Poonam Garg
Addresses: Institute of Management Technology, Raj Nagar, Post Box No. 137, Ghaziabad 201001, India. ' Institute of Management Technology, Raj Nagar, Post Box No. 137, Ghaziabad 201001, India
Abstract: Following text discusses the emergence of retail sector in the Indian context. Extensive literature survey has been done to show the health of retail sector in India and vibrancy of the Indian economy has been brought out. India is also being perceived as a favoured destination for the global players like Walmart in the organised retail segment. The retail segment in order to sustain growth needs to manipulate their processes and data well, for the same it is important to structure and integrate the information systems. There are instances of success in the form of enterprise application integration software being used. However, the retail segment is also experiencing the existence of multiple channel integration on account of technological advancements happening. Thus a total touch model has been suggested in the paper, which suggests integration of commoditised web services with the enterprise application integration solutions for Indian organised retail formats.
Keywords: Indian economy; India; retail sales; enterprise application integration; multi-channel integration; total touch model; web services; internet; world wide web; enterprise-wide integration; favoured destinations; Walmart; supermarkets; sustained growth; information systems; technological advancements; commoditised services; organised retail formats; electronic marketing; e-marketing; electronic retailing; e-retailing.
International Journal of Electronic Marketing and Retailing, 2012 Vol.5 No.2, pp.147 - 155
Accepted: 29 May 2012
Published online: 14 Dec 2012 *