Title: Measuring the level of employee engagement: a study from Indian automobile sector

Authors: Alok Kumar Goel; Namita Gupta; Renu Rastogi

Addresses: Department of Management Studies, Indian Institute of Technology, Roorkee 247 667, Uttrakhand, India. ' Jaipuria Institute of Management, A-32A, Sector-62, Noida 201 003, Uttar Pradesh, India. ' Department of Management Studies, Indian Institute of Technology, Roorkee 247 667, Uttrakhand, India

Abstract: This paper aims to examine the key drivers for employee engagement within an organisation. It seeks to answer the question: what are the keys for improving the level of employee engagement? This study first examines the theoretical understanding of employee engagement followed by an empirical investigation. The case study illustrates the strategy for employee engagement in Honda Siel Car India Ltd. (HSCI), which is based on research on the key drivers of engagement. Qualitative and quantitative studies on work engagement are reviewed to uncover the manifestations of engagement and reveal its antecedents and consequences. This paper presents practical lessons of employee engagement from HSCI - a leading manufacturer of premium cars in India. This paper ascertains some of the key drivers of employee engagement as illustrated by the case study. This practitioner-oriented paper builds upon a case study, which explores the employee engagement in an automobile industry and integrates the findings with contemporary knowledge on human resource management. The findings of this case study can be used to develop the strategy for employee engagement in today's workplace.

Keywords: employee engagement; job satisfaction; organisational behaviour; India; automobile industry; employee involvement; automotive employees; human resource management; HRM.

DOI: 10.1504/IJICBM.2013.050710

International Journal of Indian Culture and Business Management, 2013 Vol.6 No.1, pp.5 - 21

Available online: 23 Oct 2012

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