Authors: Gábor Rekettye; Gábor Rekettye
Addresses: University of Pécs, Faculty of Business and Economics, Rákóczi 80, Pécs 7622, Hungary. ' Budapest College of Communication and Business, Nagy Lajos 1-9, Budapest 1148, Hungary
Abstract: Today's turbulent global environment is having a huge influence on the performance of businesses, and there is a growing interest not only from those active in the economy, but also from society as a whole in finding forecasts which may give more solid foundations for future activities. This same turbulence, however, makes forecasts from any source very uncertain. Nevertheless, in spite of this uncertainty, this paper, based on intensive desk research, tries to summarise those trends most likely to characterise the business environment during the coming years and which will have an important impact on corporate activity and performance.
Keywords: global business environment; climate change; recession; behaviour change; buying behaviour; global power shift; demographic changes; proliferation; technological changes; future trends; business performance.
International Journal of Business Performance Management, 2013 Vol.14 No.1, pp.95 - 110
Received: 21 Oct 2011
Accepted: 03 Apr 2012
Published online: 19 Nov 2012 *