Title: Using video cases to meet content and learning challenges in online courses

Authors: J. Michael Geringer

Addresses: College of Business, Ohio University, Athens, OH 45701, USA

Abstract: This paper presents an instructional technique, customised video case studies, which is particularly relevant for delivering complex, interdisciplinary content as part of an online management course. The conceptualisation, preparation and online delivery of video cases is discussed, along with potential pedagogical benefits and limitations.

Keywords: video cases; video case studies; customised case studies; videos; e-learning; electronic learning; online learning; internet; world wide web; instructional pedagogy; instructional effectiveness; online teaching; technology-assisted learning; course assessments; online courses; higher-order learning; instructional techniques; complex content; interdisciplinary content; management courses; case study conceptualisation; case study preparation; online delivery; pedagogical benefits; pedagogical limitations; education management.

DOI: 10.1504/IJMIE.2012.049343

International Journal of Management in Education, 2012 Vol.6 No.4, pp.295 - 307

Published online: 20 Dec 2014 *

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