Title: Compressing the business development cycle: applying stewardship design principles for commercial scale solar projects

Authors: Anthony E. Smith; Elizabeth Mast

Addresses: Eastern Mennonite University, Harrisonburg, VA 22802, USA. ' Eastern Mennonite University, Harrisonburg, VA 22802, USA

Abstract: Building on the success of its first large scale solar project in 2010, Secure Futures, LLC ('Secure Futures'), a US solar development company, developed its second large scale solar project in 2011, in nearly half the time and four times larger than the first. Secure Futures developed Virginia's first commercial-scale solar photovoltaic (PV) power project through a unique power purchase agreement with Eastern Mennonite University (EMU) for a 104 kW system on the EMU campus in 2010. The EMU solar project took 21 months to overcome a variety of legal, financial, regulatory and tax hurdles. The second project, developed in 2011 with Washington and Lee University (W&L) in Lexington, VA for 444 kW was completed in eleven months. The company applied sustainable value (Laszlo, 2008), collaborative advantage (Kanter, 1994), and stewardship design principles (Smith, 2010) in overcoming market barriers and compressing business development cycles. This case study highlights the principles that contributed to developing two milestone projects in succession that overcame market, regulatory and financial hurdles.

Keywords: solar energy; sustainable value; collaborative innovation; USA; United States; sun; business development cycles; commercial scale projects; solar projects; Secure Futures; Virginia; photovoltaic power; power purchase agreements; Eastern Mennonite University; legal factors; financial factors; regulatory factors; tax factors; taxes; taxation; Washington and Lee University; Lexington; universities; higher education; Harrisonburg; Chris Laszlo; collaborative advantage; Rosabeth Moss Kanter; Anthony Smith; stewardship design; design principles; market barriers; technology marketing; strategic practices.

DOI: 10.1504/IJTMKT.2012.048128

International Journal of Technology Marketing, 2012 Vol.7 No.3, pp.242 - 253

Received: 08 May 2021
Accepted: 12 May 2021

Published online: 23 Jul 2012 *

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