Authors: Ron J. Newton
Addresses: Colorado Technical University, 4435 North Chestnut Street, Colorado Springs, CO 80907, USA
Abstract: This paper examines the strategic redesign of two aerospace engineering organisations faced with outsourcing the manufacturing of commercial aircraft products to China. This is an analysis of the realignment, performed on the incumbent technical organisation to diagnose the effectiveness of managing domestic manufacturing processes. This strategy focuses on the effectiveness of a global outsourcing organisation responsible for developing a purchasing process for the same products from China. The goal of this case study is to apply the integrated strategic change (ISC) model between two closely related aerospace engineering organisations at the same company to realign both. The integration and application of the ISC model applied in this study strategically realigned two engineering functions into one. This paper explains the need for organisational change followed by the sequential methods of redesign along with stakeholder feedback.
Keywords: aerospace engineering; China; strategic redesign; effectiveness; outsourcing; stakeholders; strategic change; distributed manufacturing; global manufacturing; aircraft products; commercial aircraft; realignment; domestic manufacturing processes; purchasing processes; integrated change; engineering functions; organisational change; sequential methods; stakeholder feedback; USA; United States; technology marketing; strategic practices.
International Journal of Technology Marketing, 2012 Vol.7 No.3, pp.278 - 286
Published online: 29 Aug 2014 *Full-text access for editors Access for subscribers Purchase this article Comment on this article