Title: Strategic alliances: a new perspective on coordination viewpoint and new mapping aid

Authors: Majid Kasmai, Junichi Iijima

Addresses: Graduate School of Decision Science and Technology, Tokyo Institute of Technology, 2-12-1 O-okayama, Meguro-ku, Tokyo 152-8552, Japan. ' Graduate School of Decision Science and Technology, Tokyo Institute of Technology, 2-12-1 O-okayama, Meguro-ku, Tokyo 152-8552, Japan

Abstract: Intense global competition is forcing corporations to examine different strategies for developing new capabilities. Strategic alliances allow firms to refresh their competitive strategies in response to globalisation. Presently the number of strategic alliances is growing. In this paper, several categorisations of strategic alliances are reviewed. Based on these categorisations, a new perspective on coordination viewpoint for strategic alliance is proposed. The goal, activity, actors, and interdependence in an alliance are defined. For selecting the type of alliance, the concept of an MTM space is introduced.

Keywords: strategic alliance; categorisation; coordination model on strategic alliance; MTM-space.

DOI: 10.1504/IJBPM.1999.004472

International Journal of Business Performance Management, 1999 Vol.1 No.4, pp.417 - 432

Published online: 01 May 2004 *

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