Title: Strategy changes analysis using life cycle framework and strategy typology

Authors: Ville Isoherranen; Pekka Kess; Kongkiti Phusavat; Binshan Lin

Addresses: Nokia Oyj, Elektroniikkatie 13, Oulu FIN-90570, Finland ' Faculty of Engineering, Department of Industrial Engineering and Management, University of Oulu, P.O. Box 4610, Oulu FIN-90014, Finland ' Faculty of Engineering, Department of Industrial Engineering, Kasetsart University, 50 Paholyothin Road, Bangkok 10900, Thailand ' Business School, Louisiana State University in Shreveport, One University Place, Shreveport, LA 71115, USA

Abstract: This study analyses mobile phone business of the case company. The focus is on the strategy changes in the telecommunications industry to which continuous flow of new products, the ever-shortening product life cycles and disruptive new technologies are the essential characteristics. Nokia's mobile phone business has been selected as the case due to its success in the global mobile phone business. The analysis is based on synthesis framework of the S-curve life cycle framework presented first by Rogers (1962) and the strategy modelling typology of Miles and Snow (1978). This study focuses on identification of the case business conformance to S-curve life cycle model and the analysis of the case business strategy in each of the life cycle phases.

Keywords: strategy typology; strategy analysis; strategy changes; enterprise development; life cycle models; mobile phones; cell phones; telecommunications industry; business strategy.

DOI: 10.1504/IJMED.2011.044638

International Journal of Management and Enterprise Development, 2011 Vol.11 No.2/3/4, pp.203 - 221

Published online: 30 Apr 2015 *

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