Strategy changes analysis using life cycle framework and strategy typology
by Ville Isoherranen; Pekka Kess; Kongkiti Phusavat; Binshan Lin
International Journal of Management and Enterprise Development (IJMED), Vol. 11, No. 2/3/4, 2011

Abstract: This study analyses mobile phone business of the case company. The focus is on the strategy changes in the telecommunications industry to which continuous flow of new products, the ever-shortening product life cycles and disruptive new technologies are the essential characteristics. Nokia's mobile phone business has been selected as the case due to its success in the global mobile phone business. The analysis is based on synthesis framework of the S-curve life cycle framework presented first by Rogers (1962) and the strategy modelling typology of Miles and Snow (1978). This study focuses on identification of the case business conformance to S-curve life cycle model and the analysis of the case business strategy in each of the life cycle phases.

Online publication date: Thu, 30-Apr-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management and Enterprise Development (IJMED):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com