Authors: Terrie C. Reeves; Timothy R. Huerta; Eric W. Ford
Addresses: Department of Business Administration (Health Services Administration), Bryan School of Business and Economics, The University of North Carolina Greensboro, PO Box 26170, Greensboro, NC 27402-6170, USA. ' Center for Health Innovation, Education, & Research, Texas Tech University, 15th and Flint, Lubbock, TX 79409, USA. ' Forsyth Medical Center Distinguished Professorship, Bryan School of Business and Economics, The University of North Carolina Greensboro, PO Box 26170, Greensboro, NC 27402-6170, USA
Abstract: Student-consumers of business school management educations are exposed to a wide variety of new educational alternatives. Consequently, they are re-evaluating the products available from traditional education suppliers and looking at student-consumer-driven models that will meet their career goals. This papers purpose is to propose a new model of management education that leverages market opportunities, involves students in co-creating their own educations and helps management programmes move towards evidence-based management curricula. Using the literature showing how the co-evolution of organisational knowledge and expertise occurs through network mechanisms, this paper proposes the adoption of management education programmes based on the same mechanisms.
Keywords: co-creation; networks; student-consumers; emergent education; evidence-based education; management education; business schools; MBA programmes; higher education.
International Journal of Information and Operations Management Education, 2011 Vol.4 No.3/4, pp.265 - 283
Received: 08 May 2021
Accepted: 12 May 2021
Published online: 30 Dec 2011 *