Authors: Juichuan Chang
Addresses: Faculty of Business Administration, Department of International Business, Ling Tung University, #1 Ling Tung Road, Taichung City 408, Taiwan
Abstract: The purpose of this study is to clarify how ownership structure, internationalisation path, product diversification and geographic scope affect emerging market Multinational Enterprises (MNEs) performance in a sample of Asia Pacific Emerging market MNEs. The result shows that: 1) the relationship between internationalisation and firm performance is a non-linear relationship; 2) Moderate product diversification and geographic scope can increase emerging market MNEs| capacities. By contrast, firm performance will turn out to be negative when emerging market MNEs heavily expand their product offerings and geographic markets; 3) The relationship between ownership structure and firm performance is a non-linear relationship (S Shape).
Keywords: multinational enterprises; MNEs; international expansion; product diversification; ownership structures; company performance; Asia Pacific; internationalisation; product diversification; geographic scope; firm performance; non-linear relationships; product offerings; geographic markets; Hong Kong; China; South Korea; Taiwan; Singapore; business capacities; emerging markets; marketing.
International Journal of Business and Emerging Markets, 2012 Vol.4 No.1, pp.69 - 88
Received: 08 May 2021
Accepted: 12 May 2021
Published online: 18 Dec 2011 *