Title: Privacy research: application of content analysis to assess a contemporary area of research

Authors: Zack Jourdan; J. Ken Corley; R. Kelly Rainer Jr.

Addresses: Information Systems and Decision Science Department, School of Business, Auburn University at Montgomery, P.O. Box 244023, Montgomery, Alabama, 36124-4023, USA. ' Walker College of Business, Computer Information Systems, Appalachian State University, 2112 Raley Hall, ASU Box 32049, Boone, North Carolina, 28608-2049, USA. ' Department of Management, College of Business, Auburn University, Auburn, Alabama 36849, USA

Abstract: This literature review collects, synthesises, and analyses 117 articles on a variety of topics closely related to privacy, published over a 20-year period (1990-2009) in 15 top information systems (IS) journals. We found a generally increasing level of activity during the last five years of the 20-year period and a focus on exploratory research methodologies. It was noted that several research methodologies were either underrepresented or absent from the pool of privacy research. We also identified several subject areas that need further exploration from IS researchers. The approach used in this study follows the scientific method, incorporates content analysis, and can be applied to other contemporary areas of research.

Keywords: privacy; security; literature review; content analysis; information systems.

DOI: 10.1504/IJEMR.2011.043038

International Journal of Electronic Marketing and Retailing, 2011 Vol.4 No.2/3, pp.129 - 150

Available online: 12 Oct 2011 *

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