Authors: Clara Benevolo, Riccardo Spinelli
Addresses: DiTEA – Dipartimento di Tecnica ed Economia delle Aziende, Faculty of Economics, University of Genoa, Via Vivaldi 5, 16126 Genova, Italy. ' DiTEA – Dipartimento di Tecnica ed Economia delle Aziende, Faculty of Economics, University of Genoa, Via Vivaldi 5, 16126 Genova, Italy
Abstract: In this paper an analysis is proposed of how firms can use internet-based technologies to deliver their services online to foreign markets or to support an offline international service delivery. The focus is consequently on the front office, that part of the production and delivery system where service becomes available to the recipient and is actually consumed. We propose a model which shows how a service firm may become international, according to the characteristics of the services it offers and the supply system it sets up; to this purpose, a classification is presented which helps to identify different internationalisation modes for the delivery system. Then, the impact of the application of internet-based technologies to service delivery is evaluated, by showing the implications for the internationalisation processes and, consequently, for our model. Examples are given of different ways to internationalise service delivery via internet-based technologies.
Keywords: service characteristics; service firms; international services; service delivery; internet; internet-based technologies; front office; internationalisation modes; delivery systems; entry modes; modelling; world wide web; WWW.
International Journal of Services, Economics and Management, 2011 Vol.3 No.3, pp.251 - 266
Published online: 09 May 2015 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article