Authors: Dong-Hee Shin
Addresses: Department of Interaction Science (WCU), Sungkyunkwan University, 90327 International Hall, 53 Myeongnyun-dong 3-ga, Jongno-gu, Seoul 110-745, South Korea
Abstract: This study uses the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) in attempt to further understand consumers| behavioural intentions towards using 4G mobile services. These new factors are found to be 4G-specific factors that directly shape consumer attitudes and intentions. The results of this study provide a valuable reference for service providers in developing 4G mobile services. The findings overall imply the new dimensions and factors for the adoption of new mobile services.
Keywords: mobile communications; 4G; TAM; technology acceptance model; IDT; innovation diffusion theory; mobile services; m-services; behavioural intention; consumer behaviour; consumer attitudes; fourth-generation wireless communications; mobile phones; cell phones.
International Journal of Mobile Communications, 2011 Vol.9 No.3, pp.261 - 279
Available online: 07 Jun 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article