The influence of perceived characteristics of innovating on 4G mobile adoption
by Dong-Hee Shin
International Journal of Mobile Communications (IJMC), Vol. 9, No. 3, 2011

Abstract: This study uses the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) in attempt to further understand consumers' behavioural intentions towards using 4G mobile services. These new factors are found to be 4G-specific factors that directly shape consumer attitudes and intentions. The results of this study provide a valuable reference for service providers in developing 4G mobile services. The findings overall imply the new dimensions and factors for the adoption of new mobile services.

Online publication date: Tue, 07-Jun-2011

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