Authors: Don E. Teague, Dane K. Peterson
Addresses: The Boeing Company, P.O. Box 516, St. Louis, MO 63166, USA. ' Department of Marketing, Missouri State University, 901 S. National Ave., Springfield, MO 65897, USA
Abstract: As the need for volunteers accelerates and supply remains stagnant, it becomes imperative for charitable organisations and the non-profit sector to find new sources from which to recruit volunteers. Many volunteer organisations have identified the workplace as a primary under-tapped source of volunteer labour. This study examines possible methods or recruiting volunteers from the workplace by interviewing 27 individuals employed with one of six corporations. The semi-structured interviews led to discussions regarding employees| views on corporate sponsorship of volunteer programmes, agents promoting volunteerism, methods of recruiting volunteers, motives for volunteering, and reasons for not volunteering. The findings indicate that corporate support for volunteering was not a strong influencing factor, but personal benefits in the form of social camaraderie, companionship, and connections with others were the primary motivating factors for volunteering. Employee propensity to volunteer, based on a perceived positive social outcomes, suggests a focus for practice as well as further research.
Keywords: volunteer programmes; qualitative research methods; volunteer recruitment; social benefits; structured interviews; volunteer motives; employee volunteerism; workplace; charitable organisations; charity; charities; non-profit sector; volunteer organisations; volunteer labour; corporate sponsorship; volunteerism promotion; recruitment methods; motives; influencing factors; personal benefits; social camaraderie; companionship; motivating factors; social outcomes; perceived outcomes; Saint Louis; Missouri; USA; United States; agents; business environment; corporate volunteering; volunteers; conceptual embedment; empirical research; future perspectives.
International Journal of Business Environment, 2011 Vol.4 No.2, pp.146 - 161
Published online: 19 May 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article