Title: Social entrepreneurship: managing strategic decisions in Social Entrepreneurial organisations
Authors: Nareatha L. Studdard, Roger Darby
Addresses: Department of Management and Marketing, School of Business, Alabama A&M University, P.O. Box 429, Normal, AL 35762, USA. ' Centre for Defence Management and Leadership, Cranfield University, Shrivenham, Swindon, SN6 8LA, UK
Abstract: This theoretical paper highlights the dearth of research conducted on the management strategies utilised by Social Entrepreneurial (SE) organisations. It addresses the question of how does the mission of an SE organisation affect its strategy and resource management. Three key factors are posited, which will help determine the best strategic methods for the SE firm to attain its mission. They are financial structure, target markets and location of origin. A model is presented to illustrate and support the identification of the dynamic and the strategic decisions SE organisations need to be aware of when interacting in the marketplace.
Keywords: social entrepreneurship; management strategy; strategic decision making; resource-based view; RBV; performance; social entrepreneurs; resource management; financial structure; target markets; location of origin.
International Journal of Social Entrepreneurship and Innovation, 2011 Vol.1 No.1, pp.66 - 78
Available online: 20 Apr 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article