Title: Social entrepreneurship and innovation in sports

Authors: Vanessa Ratten

Addresses: Faculty of Business and Law, Deakin Graduate School of Business, Deakin University, 70 Elgar Road Burwood, Victoria 3125, Australia

Abstract: This paper introduces the topic of sports entrepreneurship to the reader and discusses the importance of having a social entrepreneurial orientation in sports. The issues why individuals and organisations pursue business ventures in sports are addressed with a focus on the social and economic opportunities existing for sports entrepreneurs. A social institutional perspective of sport entrepreneurship is also addressed in the paper that highlights the role of sport in society. Entrepreneurial sport ventures are then examined which leads to a discussion of research opportunities and practical implications of sport in relation to social entrepreneurship and innovation.

Keywords: social entrepreneurship; sports entrepreneurship; innovation; small business; sport; social entrepreneurs; sports.

DOI: 10.1504/IJSEI.2011.039811

International Journal of Social Entrepreneurship and Innovation, 2011 Vol.1 No.1, pp.42 - 54

Available online: 20 Apr 2011 *

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